The CRO Handbook: How To Design a Top-Selling Online Store

Learn How To Increase Your Conversion Rate and Sell More!

In this Notion handbook, you learn 81 guidelines for optimizing your store to sell the most. Optimizing your site makes all your other marketing work better. You get a higher return on paid ads, sell more from emails, and convert more organic traffic.

You Learn 81 Guidelines for Designing a Top-Selling Online Store

The 81 guidelines fill more than 104 A4 pages when exported to PDF 🤯

Each of the 81 guidelines includes the following:

• A detailed explanation of how to design a specific part of your store to sell the most.
• The psychology or user behavior behind why the guideline makes your store sell more.
• Examples when necessary.

You learn 44 product page guidelines, 13 site-wide guidelines, 12 collection page/navigation guidelines, and nine homepage guidelines.

Why Invest In Optimizing Your Online Store?

Your site is the final destination for all your marketing traffic. So improving your site makes all your other marketing work better. You sell more from your emails, your Google and Microsoft ads, your Meta ads, and your organic traffic.

Customers love it!

"LOVE IT! I'm using the guidelines to create a framework for how I approach client projects. It distills so much insight into this epic, eCommerce-specific lens. And it's easy to interpret the guidelines on a case-by-case approach. It's awesome!"

- Joel Bronner, CRO Agency Owner

See a demo of the CRO Handbook here.

You Get $2000 Worth of Value for $49

All guidelines in this handbook come from running my own online stores for the last six years.

I discovered that optimizing our site was the activity with the highest return on my time. So I started obsessing over optimizing our store to sell, also known as conversion rate optimization (CRO). I read all the blog posts, took all the courses, and started engaging with experts on Twitter.

That led me to a partnership with Oddit, the world's leading Brand-First CRO company. Oddit asked me to build this product for them - so I did. Originally, we charged $2000 through Oddit. But because Oddit's reporting business blew up and took all their time, we had to cancel the partnership.

And that's good news for you! Because that means you can buy it here at a fraction of the original cost.

I don't have the name to charge $2000. So, you can now learn how to optimize your store to sell more for only $49.

You Get Instant Access After Buying

1. Buy the checklist.
2. Receive a link to the Notion workbook via email.
3. Open the Notion book.

When you open the Notion handbook, you’ll find a list of my favorite guidelines that are easy to implement. They should help you get started with some quick wins.

Who Is This For?

The Notion book is for everyone who wants to learn how to design an online store to sell more.

If you're new, you can start with the easy-to-implement guidelines and work your way up. If you're more experienced, dive into the more technical guidelines.

Any single one of the 81 guidelines can increase your conversion rate enough to get you your money back a thousandfold. So even if you're an experienced designer, you only have to learn one new thing to make it worth the investment.

FAQ

Do you offer a money-back guarantee?

Yes. I'll give you all your money back if you don't think the content is worth $49.

Do I get lifetime access to the CRO Handbook?

Yes, you do. All buyers get lifetime access to all content in the CRO Handbook.

Do you ever update the CRO Handbook?

Yes. I often update the handbook with new guidelines or update existing ones as I learn new stuff myself.

Do I receive all your updates to the CRO Handbook after my purchase?

Yes, you do. Just remember to check for updates once in a while if you duplicate the book to your local Notion. I recently added a changelog in the handbook, so it's easy for you to see if there are new guidelines.

How much can I expect to increase my conversion rate?

Unfortunately, that's impossible to say, as it depends on how good your current site is. But I often see 5% increases from single experiments.

Other questions?

Feel free to reach out to me on Twitter @MattiSchroder.