The CRO Handbook: How To Design a Top-Selling Online Store

Learn How To Increase Your Conversion Rate and Sell More!

In this Notion handbook, you learn 81 guidelines for optimizing your store to sell the most. Optimizing your site makes all your other marketing work better. You get a higher return on paid ads, sell more from emails, and convert more organic traffic.

You Learn 81 Guidelines for Designing a Top-Selling Online Store

The 81 guidelines fill more than 104 A4 pages when exported to PDF 🤯

Each of the 81 guidelines includes the following:

• A detailed explanation of how to design a specific part of your store to sell the most.
• The psychology or user behavior behind why the guideline makes your store sell more.
• Examples when necessary.

You learn 44 product page guidelines, 13 site-wide guidelines, 12 collection page/navigation guidelines, and nine homepage guidelines.

See a demo of the CRO Handbook here.

You Learn How to A/B Test With Google Optimize And Set Up Google Analytics

The handbook comes with a step-by-step guide to A/B test with Google Optimize. The guide includes:

• How to set up Google Analytics 3 and 4
• How to link Google Analytics to Google Optimize
• How to install the Google Optimize script to your site.
• Video tutorial: How you start your first experiment
• Video tutorial: How to evaluate and end your experiments.

Note: I know that Google is sunsetting Google Optimize. But don't worry! I'll add a tutorial for whatever solution ends up taking it's place when we get there.

Why Invest In Optimizing Your Online Store?

Your site is the final destination for all your marketing traffic. So improving your site makes all your other marketing work better. You sell more from your emails, your Google and Microsoft ads, your Meta ads, and your organic traffic.

As an example, consider this homepage test. In the test, I tested adding a new section to one of my brand's homepage.

The green star means that the middle variant won the test. As you can see, the winning variant sold 4.42 DKK ($0.62) more than the original baseline PER SESSION.

With 107.000 yearly sessions to the homepage, this equals $66.340 more in revenue per year for this particular brand. Just by adding one new section to the homepage.

That's the power of investing in optimizing your site.

See a demo of the CRO Handbook here.

Customers love it!

"LOVE IT! I'm using the guidelines to create a framework for how I approach client projects. It distills so much insight into this epic, eCommerce-specific lens. And it's easy to interpret the guidelines on a case-by-case approach. It's awesome!"

- Joel Bronner, CRO Agency Owner

See a demo of the CRO Handbook here.

You Get $2000 Worth of Value for $99

All guidelines in this handbook come from running my own online stores for the last six years.

I discovered that optimizing our site was the activity with the highest return on my time. So I started obsessing over optimizing our store to sell, also known as conversion rate optimization (CRO). I read all the blog posts, took all the courses, and started engaging with experts on Twitter.

That led me to a partnership with Oddit, the world's leading Brand-First CRO company. Oddit asked me to build this product for them - so I did. Originally, we charged $2000 through Oddit. But because Oddit's reporting business blew up and took all their time, we had to cancel the partnership.

And that's good news for you! Because that means you can buy it here at a fraction of the original cost.

I don't have the name to charge $2000 - yet. So you can now learn how to optimize your store to sell more for only $99.

See a demo of the CRO Handbook here.

You Get Instant Access After Buying

1. Buy the checklist.
2. Receive a link to the Notion workbook via email.
3. Open the Notion book.

When you open the Notion handbook, you’ll find a list of my favorite guidelines that are easy to implement. They should help you get started with some quick wins.

See a demo of the CRO Handbook here.

Who Is This For?

The Notion book is for everyone who wants to learn how to design an online store to sell more.

If you're new, you can start with the easy-to-implement guidelines and work your way up. If you're more experienced, dive into the more technical guidelines.

Any single one of the 81 guidelines can increase your conversion rate enough to get you your money back a thousandfold. So even if you're an experienced designer, you only have to learn one new thing to make it worth the investment.

See a demo of the CRO Handbook here.

FAQ

Do you offer a money-back guarantee?

Yes. If you can show me three A/B tests of my guidelines that did not improve your sales, I'll give you all your money back.

Do I get lifetime access to the CRO Handbook?

Yes, you do. All buyers get lifetime access to all content in the CRO Handbook.

Do you ever update the CRO Handbook?

Yes. I often update the handbook with new guidelines or update existing ones as I learn new stuff myself.

Do I receive all your updates to the CRO Handbook after my purchase?

Yes, you do. Just remember to check for updates once in a while if you duplicate the book to your local Notion. I recently added a changelog in the handbook, so it's easy for you to see if there are new guidelines.

How much can I expect to increase my conversion rate?

Unfortunately, that's impossible to say, as it depends on how good your current site is. But I often see 5-15% increases from single experiments.

Other questions?

Feel free to reach out to me on Twitter @MattiSchroder.