CRO Principles

Sell more and increase profits— or get a full refund.

In this Notion book, you learn 77 principles for designing a top-selling and high-converting online store. Each principle teaches you how to design a specific part of your store to sell the most. Use the principles to increase your conversion rate and sell more— or get a full refund.

All the principles are made in partnership with Oddit, the world's leading UX teardown company.

Why invest in optimizing your site?

Conversion rate optimization (CRO) is the tide that lifts all boats. Optimizing your site makes you sell more from all your other marketing activities. You get more sales, a higher ROAS from paid ads, and happier customers because they get a better experience on your site.

And even more important, you make more profits because you sell more from the same amount of work and costs.

What's included?

The principles in this book teach you how to best design your home page, collection pages, navigation, and product pages.

Each of the principles includes:

• A detailed explanation of how to design a specific part of your store to sell the most.
• The "why" behind; the psychology or user behavior behind the principle.
• Examples when necessary.

You can quickly find all the low-hanging fruits you can implement fast. All principles are grouped by how easy they are to implement.

The book also includes a step-by-step guide teaching you how to best set up Google Analytics without an expensive third-party app.

What are customers saying?

"LOVE IT! I'm using the CRO Principles to create a framework for how I approach client projects. It distills down so much insight into this epic, eCommerce-specific lens. And it's easy to interpret the principles on a case-by-case approach. It's awesome!"
- Joel Bronner, CRO Agency Owner

"It's a CRO bible."
- Ron, Founder of Dr. Woof Apparel

100% risk-free with a money-back guarantee

To make it risk-free for you, I offer a full money-back guarantee. If you show me 3 A/B tests where you implemented my recommendations without a lift in your CR, I'll give you a full refund.

Screenshots from the book

An example of a product page principle.

An example of a product page principle.

To get you started with quick wins, the book includes a list of easy, no-code principles you can implement to increase your CR in minutes!

A subset of the 44 product page principles.

All principles are grouped by page type and by tags such as "Layout", "Buy box", "Product Images", "Shipping", etc.

Coming soon

You get lifetime access to all the value I add in the future. Here are some of the things I'm adding soon:

• Principles on how to design your cart and checkout pages to sell the most.
• A guided course experience, so you can learn principles-by-principles or through a guided course.
• Guide: How to start A/B testing with Google Optimize.

How to get access

1. Buy the checklist.
2. Receive a link to the Notion workbook via e-mail.
3. Open the Notion book and start optimizing your store!
4. If you buy the 1:1 consultation, DM me on Twitter or send me an email to get started.

We currently don't support duplicating the Notion book. This ensures that you're always seeing the latest version.